NNPA NEWSWIRE — Local radio stations are the only ad medium not permitted to geotarget their audiences. Currently FCC rules prohibit content origination on FM boosters that preclude an innovative technology for local FM stations to offer over-the-air geotargeting. There is an FCC rulemaking proceeding now underway that would change the rule and let local radio stations do what all other local ad-supported media do with respect to geotargeted content and ads. Importantly, the rule change would allow stations to voluntarily adopt the geotargeting technology, but would not mandate it. The proposed rulemaking change will substantially increase the access to geotargeting by minority-owned radio stations and other minority-owned businesses that is so vital and effective in today’s global and national media marketplace.

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