Last year was undoubtedly the year of the girl. From girl dinner to the baby girlification of fictional television heirs and even the inimitable girl math trend across social media, it seemed we culturally yearned for a time before the daunting realities that accompany adulthood. We even had the Barbie movie offer a much-needed representation of the personal, cultural and structural complexities of womanhood. For once, the shared experience of women of all ages was not only recognized but appreciated. This has made a recent trend on TikTok all the more surprising as Gen Alphas have become public enemy number one online. Their crime? Depleting Sephora’s nationwide Drunk Elephant stock, including creams and serums with polypeptides, retinoids and other anti-aging ingredients that 9-to-15-year-olds admittedly don’t need. The #kidsatsephora hashtag has nearly 317 million views on TikTok. These videos consist primarily of women talking down on these girls, and some even include clips of...
