[New Times] For many, social media serves as a versatile tool, acting as a hub where they commence and conclude their day by engaging with various platforms. It has become a space where people check the latest news, keep tabs on their loved ones, handle essential tasks, and conveniently access the information they require. But for an increasing number of individuals, social media goes beyond being a mere tool; it becomes a means of livelihood. It opens a gateway to an alternative orbit known as the creator economy.