By Jonathan Hobbs Clothing retailer PacSun is wrapping itself in digital. The company participated in the ComplexLand 3.0 event, May 25-27, with a three-level virtual-reality store. It’s all part of PacSun’s ongoing metaverse and blockchain efforts, with exclusive merchandise available for early purchase by ComplexLand attendees before launching at PacSun.com and PacSun retail locations in early June. The garment business […]
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