NEW YORK – New York Attorney General Letitia James and a bipartisan coalition of 42 attorneys general today secured $700 million from Johnson & Johnson (J&J) for deceptively marketing and selling baby powder and body powder products that contained dangerous talcum powder. New York will receive $44 million from the consent judgment with J&J. For years, J&J targeted beauty salons and churches in communities of color with advertisements about its baby and body powder products that contained talcum powder. Talcum powder can cause serious health concerns, including ovarian cancer and lung problems. The coalition had alleged that J&J misled consumers about the safety and purity of some of its products in its advertisements. Today’s $700 million consent judgment filed in New York State Supreme Court resolves claims against J&J and requires the company to stop manufacturing and selling its baby powder and body powder products that contain talcum in the United States.
