[InfoWire] In 2024, the global novel nicotine product market is projected to reach $65 billion with 120 million users worldwide. This growth, while substantial, is distributed unevenly across regions. Data from the ECigIntelligence Global Database, released in September 2024, reveals that vapes dominate the North American market. However, nicotine pouches are the fastest-growing product with an annual growth rate of 80%. The vape market share in North America increased by 14%, while heated tobacco products (HT) saw
