When 19th century retailer John Wanamaker famously said that half of his advertising was wasted but he didn’t know which half, he was talking about effectiveness. These days, many marketers could say half their marketing dollars were wasted even before anyone had a chance to see them. Online advertising has developed a terrible reputation for good reasons. Fraud and waste […]
The post How Companies Can Deal With Rampant Digital Ad Fraud first appeared on The Florida Star | The Georgia Star.
