In the world of rock and roll, Gene Simmons’ name is synonymous with his on-stage alter ego, The Demon. When it comes to money matters , the father of two feels more similar to a shark, as he told BBC in 2015. “Life is a business, and I approach life the way a shark approaches life – they must keep moving, or else they will drown,” he said at the time. “I’ll never stop hunting more money. I’ll never have enough… I live to make more money. People who say that money is the root of all evil are morons. A lack of money is the root of all evil.” Seeing as the 74-year-old was born into a poverty-stricken family in Haifa, Israel, it’s no surprise that financial security is a top priority for him. His mother was a survivor of the Holocaust, feeding her child rationed bread and milk to get by in the first years of his life. By age seven, Simmons had a knack for business, picking wild fruit with the help of a friend and selling it on the roadside. He eventually relocated to Jackson Heights in...
