Major non-Black companies that feel comfortable profiting off of Black people, at the very minimum, need to step up as allies to aid in our protest against the system that their capitalism contributes to.

It feels performative when these vessels of capitalism do nothing more than post fruitless content that subtly hints at injustices against Black people when they could use their massive platforms to effect real change.

Obviously founder and CEO of UOMA Beauty, Sharon Chuter feels the same way hence her starting the #pulluporshutup movement that challenges beauty brands to release the data of Black people that hold corporate and leadership roles in their companies.