Phi Beta Sigma announced today that they have established a partnership with Ralph Lauren.

According to the press release issued by the fraternity, the partnership with Ralph Lauren Corporation will, “aim to promote deeper understanding and increased representation of Black and African American communities in fashion.”

While the circumstances of our meeting were unfortunate, together, Ralph Lauren and Phi Beta Sigma are committed to developing a meaningful and sustainable partnership that will promote and advance inclusion and understanding in the wider fashion industry,” Phi Beta Sigma’s International President Micheal Cristal stated.

The “unfortunate” circumstances he referred to happened at the start of January when members of the Black community realized that Ralph Lauren had been selling pants with Phi Beta Sigma printed on them for 299.99€ on Ralph Lauren’s French site.

In regards to the new partnership between Phi Beta Sigma, Roseann Lynch, the Executive Vice President, Chief People Officer, Global People and Development from Ralph Lauren Corporation stated the following:

“We recognize the opportunity to deepen cultural understanding and respect within the fashion industry and look forward to expanding this critical work in our business and more broadly, together with Phi Beta Sigma.”

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