THE Ministry of Health and Wellness has embarked on a national campaign aimed at encouraging more expectant women to access health care in order to improve health outcomes for both mother and baby.

Among other things, the campaign seeks to educate and increase awareness about the importance of health care interventions before, during and after pregnancy, in order to reduce maternal mortality.

In his remarks at the launch, portfolio Minister Dr Christopher Tufton said the campaign is important and is in keeping with the Government's commitment to reducing the global maternal mortality ratio to fewer than 70 maternal deaths per 100,000 live births by the year 2030, in line with the sustainable development goals (SDGs).

Head of the EU Delegation in Jamaica, Ambassador Malgorzata Wasilewska, in her remarks said the 'Healthy Baby, Healthy You' campaign will assist in improving maternal and child health outcomes.

“We want…[women] to recognise that once you become pregnant, clinic is a must and a healthy body is a must, because that is how you reduce maternal mortality,” she said.