In an Instagram video that dropped on Wednesday of his new collaboration, Lil Nas X gave us the first look at photos from the Yves Saint Laurent’s Beauté campaign, the brand for which he has been a U.S. ambassador since last summer. Now, in 2023, the Lil Nas x YSL Beauté campaign challenges societal conventions and inspires unapologetic self-expression in a new generation through “a new era of transformation where the only rule is that there are no rules – and there are infinite ways to be,” according to the news release .