After The TRiiBE published a story about Bally’s Chicago Casino offering women and minority investors an opportunity to purchase equity shares in the project, many readers questioned whether it made sense to invest in the upcoming project.Damon Jones, associate professor and economist at the University of Chicago Harris School of Public Policy, said the Bally’s deal is a bad investment. Jones advised against investing due to the high risks and the number of years it would take to make a return on investment.