The Caribbean Tourism Organization (CTO) has started 2023, a year it sees as one of growth for the regional body, by welcoming the United States Virgin Islands (USVI) as its 25th member country. The USVI, one of the leading destinations in the Caribbean, joins the organization of regional tourism leaders at a time when the CTO seeks to refocus its mandate on shaping the Caribbean tourism sector of the future. The relationship between the USVI and the CTO is not a new one, and the organisation is confident that the renewed partnership will result in several positive outcomes for both