NBA Star Chris Paul says now is the perfect time to highlight HBCU sports programs, while Black folks are having a racial awakening.

Paul teamed with Harvard Business School professor Anita Elberse earlier this year to bring her course called entertainment, media and sports to North Carolina Agricultural and Technical State University, an HBCU in Greensboro, North Carolina.

A spotlight was put on HBCU sports programs in August of last year after the NCAA changed its guidelines for agents who want to represent NCAA players looking to enter the NBA draft.

Rich Paul, an NBA agent whose clients include LeBron James, didn’t go to college, and many believed the NCAA didn’t want more people like him to deal with college players.

“I’m calling on all of our great Black football and basketball players, instead of going to these big universities that chew you up, spit you out, and don’t care about you, go to a HBCU, a Howard, Morehouse, Hampton, Xavier of New Orleans and many other schools,” said Broussard on social media last year.