(Photo: Courtesy of UOMA Beauty)

In hopes to rebuild the Black middle-class, the Founder and CEO of UOMA Beauty embarked on a mission to close the gap in the multi-billion dollar business and hopefully put an end to the financial disparity experienced by Black Americans.

Eager to learn more about the radical call-to-action moment that encourages brands to reveal the number of Black employees at their companies, we spoke to the beauty entrepreneur about her goals to rebuild the community one job at a time.

In efforts to hold companies accountable, Sharon called out for the brands to “Pull Up or Shut Up” and provide the statistics of how many Black people hold employment with their organizations.

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With the hopes to encourage Black people to buy from businesses that are “feeding you back,” the movement has grown significantly with over 118K Instagram followers to date.

While Sharon says there were no surprisingly negative numbers because of her experience working in the beauty industry, in some cases with no other Black workers, the beauty CEO admits that Kylie Jenner’s Kylie Cosmetic brand left her surprised by its staffing percentages.