This mobile ecosystem plays the same role as that offered by Google Play and Apple’s App Store, but it’s targeted solely at the Huawei user, and in the space of 10 months it has already managed to build an active user base of 400 million.

According to Akhram Mohamed, Consumer Business Group chief technology officer at Huawei South Africa, it means that the market will become even more competitive and this will result in more innovation, deeper integration into ecosystems and platforms, and richer customer experiences.

“Apple controls their ecosystem, which allows them to deliver highly targeted value to their customers while Google has reshaped the industry completely – Huawei’s platform is modelled on the open-source version of Google Android, which Huawei has collaborated on and helped develop over the years, essentially providing an enhanced Android experience.

“So many local app developers have to fight for real estate and pay to rank higher, which can really limit their exposure to customers in their home markets,” says Mohamed.

So many local app developers have to fight for real estate and pay to rank higher, which can really limit their exposure to customers

This is not just a sales pitch that Huawei has used to catch developer attention, it’s one that has worked in catching the customer’s attention, too.

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