As the official gatekeepers of what’s trending on TikTok , Gen Z beauty creators of color are breaking their way onto the influencer scene with everything from cloud skin and pink concealer hacks to clean girl makeup . Fighting for the space they deserve among a sea of successful white influencers , these creators are making a name for themselves, emerging as successful wielders of what beauty means in 2023. They are the representation that young people of color have longed for in the beauty space, from redefining how we use different beauty products to challenging traditional standards. Here are 10 Gen Z beauty influencers of color to follow this year: